California Assoc. of Realtors has decided to out their "Code of Ethics" violators....but only to their own members.
In a move to increase professionalism and spotlight problem members the CAR will be soon be publishing the names and photos of members that violate the Real Estate code of Ethics in a members only section of their website. There will also be information on the type of violation and the disciplinary action pursued for each violation.
This is a pilot program of the National Association of Realtors board. CAR is being allowed to create their own statewide database for violators. The association wants to put in place a system that is transparent, reinforces the code, and keeps bad actors out of the business, Kevin Brown (CARs 2014 president)said.
"Professionalism is an ongoing concern in real estate and the Realtor Code of Ethics helps distinguish Realtors from non-Realtor licensees.", he said.
Under this new pilot program, CAR will also use member surveys about unethical behavior, educational materials, initiatives and social media to increase member awareness.
The main thing is that our members know what behavior is appropriate and what isnt. They are required now to take code of ethics training, but sometimes people need to be reminded, said June Barlow, CARs vice president and general counsel. "For example, advertising seems to be a big issue, so well help people understand what those rules are."
For instance, the code requires Realtors present a true picture in advertising. Some members may not be aware that that means agents who do not put their brokers name on an ad or who advertise somebody elses listings are in violation of the code, Barlow said.
Common ethics violations include some types of pocket listings; misrepresenting listings in the multiple listing service or in writing; not presenting all offers; double-ending a deal and putting other offers in a bad light; working in an area where the Realtor is not proficient; and not communicating information to other agents, according to a CAR webinar.
California Assoc. of Realtors has decided to out their "Code of Ethics" violators....but only to the
Tuesday, May 27th 2014 4:16 pm